NCYS Named as Partner in SportsEngine’s Better Together Initiative

SUWANEE, GA / January 28, 2021 – NCYS is pleased to announce today that it has been named as a partner in SportsEngine’s Better Together Initiative. This effort was born from the belief that children should have access to youth sports programs in their communities regardless of where they live, and that every athlete deserves to be surrounded by trained coaches and volunteers who provide positive and safe experiences.

As a part of this commitment, SportsEngine is increasing its investment in national organizations including National Fitness Foundation (NFF) and Positive Coaching Alliance (PCA). NCYS, along with NFF and PCA are committed to equal access to youth sports in underserved populations through training, equipment, scholarships, and advocacy.

“We are excited to be one of the selected partners to work with SportsEngine in assisting our community to realize the positive power of youth sports,” said Wayne B. Moss, Executive Director, National Council of Youth Sports. “We are thrilled and honored to stand shoulder to shoulder with the National Fitness Foundation and Positive Coaching Alliance as part of SportsEngine’s Better Together Initiative.”

SportsEngine, Inc., an NBC Sports Group company, is the leading provider of sport relationship managementsoftware. It works towards the goals of trained coaches and volunteers who provide positive and safe experiences through its software solutions, its youth sports directory,, and through its Safety division which includes background check provider, National Center for Safety Initiatives (NCSI) a wholly-owned subsidiary of SportsEngine.

Believing that more can be done, SportsEngine developed the Better Together Initiative to expand its commitment to better serve the communities where its employees live and work.

“Since the beginning, SportsEngine has been focused on three main priorities: getting more kids involved in sports, helping to provide safe experiences and making the lives of parents, coaches and volunteers easier through our solutions,” stated Brett MacKinnon, General Manager, SportsEngine. “Youth sports is in our DNA. We believe in the power of sports and its ability to open doors and positively impact the lives of children and their families. And while there is much work to be done in ensuring that the benefits of sports are accessible for everyone, with the support of our national partners, NCYS, NFF and PCA, we are hopeful about the progress that has been made and the positive impact yet to come.”

SportsEngine will also provide grants to local and national youth sports organizations that are committed to helping underserved communities and communities of color to receive no-cost access to its software platforms, or reduced background screening costs. Interested organizations are encouraged to apply for a software grant through SportsEngine’s website.